Most Chinese WeChat users run both their work and personal lives on the highly popular app. While some are comfortable with that, others find it a burden mixing constant notifications for both work in play, resulting in what’s been dubbed ‘WeChat fatigue’.

Chinese internet giant Tencent has long been developing a new enterprise version for its popular social networking app in an attempt to solve this problem. The new app, named Enterpriese WeChat, was finally released yesterday following a one month of beta test.

Unlike WeChat which is a social networking service, ‘Enterprise WeChat’ is positioned as a collaboration and productivity tool that adopts a similar interface to WeChat, enabling users to pick up the service quickly.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.