LeEco’s auto projects are extremely ambitious. The company hopes to squeeze five years of vehicle development into three to release their electric Aston Martin super car by 2018, at the same time they are racing to release their own consumer vehicles with a view to surpass Tesla.

They are goals that CEO Jia Yueting isn’t afraid to rub in the face of his competitors.

In an interview with CNBC, Jia Yueting said traditional car companies, like BMW and Mercedes Benz, “cannot fundamentally change themselves” to meet the requirements of the modern auto industry.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com