In an October 2015 earnings call Apple Inc. CEO Tim Cook said that if he turned off his television and shut off the web he “wouldn’t know there were any economic issues at all in China.”

Today, Mr. Cook wouldn’t be able to avoid knowing the effects of Asia’s market and monetary issues if he lived in a bomb shelter.

Just six months after the company reported their Greater China revenue had doubled year-over-year to $12.5 billion USD, Apple is facing their first ever decline in iPhone sales, and a 26 percent drop in Greater China sales.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com