Chinese P2P car rental service ATzuche (凹凸组车) raised over 95.5 million yuan ($14.7 million USD) via JD’s private equity crowdfunding platform, JD Dongjia, last Friday. Several investment firms participated in ATzuche’s equity-based crowdfunding project, including GEMA Capital Partners Ltd. and Hui Jin Capital.

“That a company met its goal so quickly and set a record is really quite unexpected. It looks like investment enthusiasm is still high,” a spokesperson from JD Dongjia told Chinese media.

Similar to equity-based crowdfunding platforms outside of China, JD Dongjia offers investors equity in exchange for fixed amounts of funding. For example, for ATzuche’s campaign, investors could either contribute 200,000 RMB (about $30,970 USD) or 10,000 RMB (about $1,539 USD). For successfully funded projects, JD takes 3% to 5% worth in equity of the total amount of funds raised. In addition to ATzuche, other projects on JD.com’s equity-based crowdfunding site include Beijing-based hardware startup Nut, as well as investment firms like QF Capital and Buttonwood Capital.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com