Chinese search engine Sogou has partnered up with Microsoft’s Bing to launch two new vertical search channels—Sogou English and Sogou Academic, in a bid to tap China’s increasing demand for global information.
The partnership is an extension of an existing prelationship between Microsoft and Sogou. While Google is blocked in China, Bing-powered search engines, including Yahoo, are not. According to Sogou the new engine uses a mix of Sogou and Bing services.
The English search engine provides an automatic translation function, allowing users to search for English results by inputting Chinese keywords.
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