Just over a year ago Windows users in China found out that they would be getting a free upgrade to Windows 10, whether the current version they were using was pirated or not.

It was a bold play by Microsoft for the Chinese consumer market, but they may have undone a fair bit of that goodwill, as netizens on the mainland are now lashing out against forced upgrades.

Like their U.S. counterparts, Chinese users have been subject to ‘surprise’ reboots by the system, which spontaneously upgrades without giving users the option to opt out.

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Cate Cadell

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or catecadell@technode.com