Reformatting Chinese dating shows to fit the live-streaming market is a highly profitable business. To the point that it’s outperformed gaming and singing performance streaming in terms of average revenue per paying user (ARPU) on YY, one of the country’s biggest live-streaming services platforms.

YY’s online dating show platform revealed that the average revenue per paying user in the first quarter of 2015 surpassed $100 USD, and surged up to about $130 in the fourth quarter.

It’s a staggering spend, outpacing massive multiplayer online games (MMORPG), the previous top money-maker for many Chinese online services providers. In the fourth quarter of 2015, an average paying user playing one of these games on China’s largest gaming platform, Tencent, spent between $40 to $60, less than half the amount on YY’s dating service.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com