South Korea is a hotbed for VR. Between the country’s major hardware tech brands (think Samsung, LG) and a seriously well-funded culture industry that includes K-pop and Korean TV dramas, South Korea his primed for the technical and content requirements of next generation VR.

The country’s entertainment industry has also spawned a thriving grassroots startup scene dedicated to improving the VR experience. Here are just seven of those virtual reality startups, who joined us at our 2016 TechCrunch Shanghai, giving us a glimpse into South Korean VR innovations.

Binary VR

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com