The Wild West Of China’s Consumer Genetic Testing Industry

If you’ve ever wanted to filter romantic prospects by genetic compatibility, China is the place to be.

“Ask any unmarried, single person when they’re young what [their] standards are [for a boyfriend or girlfriend],” says Wei Zhao (赵伟), the founder of 360°Gene (360°基因, our translation), a consumer genetic testing startup based in Beijing.

“They’re actually very confused,” she says. “They’re not sure. We want to help them solve problems on a genetic level, like those inherent qualities or things about [someone’s] personality that can’t be expressed in a survey.”

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