Bagel, a smart tape measure that can measure, organize, and analyze measurements, is now collecting measurement data for virtual reality. With fifteen days left, Bagel passed its Kickstarter goal by 27 times, with over $829,398 USD pledged of a $30,000 USD goal. 

The CEO of Seoul-based Bagel Labs previously worked as a research engineer at Samsung where he spent a lot of time measuring objects.

“I found that, in the market, there are smart watches, and smart scales, but there isn’t a smart measure. So I decided to build a smart measure on my own,” Mr. Park told TechNode. “The name of ‘Bagel’ comes from our designing plan. I wanted a design that users feel friendly and familiar with. Then it ultimately became our name.”

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com