With fast internet and a population of early adopters, South Korea has already produced generations of live-streaming trends. However, the latest trend is somewhat of a throwback: tapping traditional news media broadcast styles to push curated content.

Vivian Lee used to work at MBC, one of the top three major broadcasting companies in Korea. After leaving the company, she started broadcasting her own news series called “News Reading Girl.” In an era where readers and viewers have an influx of news content, individual content creators are cutting their own niche in the market, and in South Korea it’s taken the form of self-produced news shows.

As part of her program, Vivian recently invited the top Korean players of OverWatch, a game created by Blizzard Entertainment, and interviewed them to get tips for each character on the game. The video went viral and gained nearly 300,000 views on Facebook.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com