Kuaishou, a video clip editing and sharing app, is among a raft of video platforms that are tapping China’s ongoing video and live-streaming boom. The five-year-old app has caused a sensation on China’s social media recently because of the viral spread of their Jackass-style videos.

Dangerous and self-injuring pranks like eating strange things, drinking excess liquor, jumping into icy rivers and putting fireworks in one’s own crotch are among the most popular videos on the platform. One popular user on Kuaishou named “Gourmet Sister Feng” attracted lots of followers by feasting on light bulbs, whole cubes of wasabi, live goldfish and burning cigarettes.

However, becoming the Jackass of China is not something Kuaishou aimed to do, and shocking videos is just part of the their video content, the company’s CEO Su Hua said in an interview with TechNode.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.