Insurance is one of the traditional industries that has been disrupted by the internet. The global cyber insurance market is scaling up quickly, growing at between 25% to 50%  annually in recent years.

While an increasing number of customers are using their mobile phones to research insurance products, insurance companies that marketing with hardcopy flyers and brochures in the past are accommodating to this global trend to develop online presentations of their products in an attempt to build a stronger relationship between the company, its customers, and agents.

The process of designing user interface and user experience for a new product can be quite challenging since it’s the combination of a variety of concerns, varying from branding, visual appeal, site architecture to page layout.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.