There’s no lack of crowdfunding platforms in China, but they are distinctively different the U.S. platforms that made the funding model popular.

One of the most recognized disparities between the two is that Chinese backers prefer reward-based campaigns, because they promise a tangible product as a return on their investment. Often crowdfunding in China is just a way for enthusiasts to get their hands on the latest products. Xiaomi is one of many companies that sells limited release products under the guise of crowdfunding.

It’s for this reason that creative projects go largely unfunded on the main platforms. The documentaries, photo projects and art installations that feature on Kickstarter and Indiegogo are largely absent from Chinese platforms.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.