Australia is in the midst of a renewed innovation drive, with a handful of heavyweight startups beginning to crop up, but  according to Murray Hurps, CEO of the country’s largest startup hub Fishburners, Australia’s startups still aren’t very good at talking about themselves overseas.

Fishburners CEO Murray Hurps

“Australians are terrible at talking about what we do, we’re very humble,” says Mr. Hurps. “But we’ve got a great environment [for startups].”

It’s something he hopes to solve with the launch of a new startup hub in Shanghai later this month. The nonprofit wants to bridge the knowledge gap between Australian startups and the Chinese market, starting with a 50-seat coworking space.

Fishburners founder Peter Davidson moved to China three years ago, and will help launch the Shanghai office. Since the organization’s launch five years ago, they have worked with over 620 Australian startups, including taxi app goCatch and online crowdsourcing platform DesignCrowd.

We caught up with Fishburners CEO Murray Hurps to learn a bit more about the Australian startup scene and what Fishburners is hoping to do in China:

What’s changed about Australia’s startup scene since Fishburners was founded five years ago?

5 years ago there were some things happening in Sydney but they certainly weren’t working together and aggregating together in the way you see now. If you put a large number of people with large opportunities in a space together then the natural incentive is for them to collaborate and realize those opportunities.

Do you directly fund startups?

For Fishburners to do what it does, we have to not do a lot of things. To be an environment where [startups] are exposed to a maximum number of opportunities, we don’t want to be providing those opportunities ourselves. We don’t want to run accelerators and compete with other accelerators. We’d rather welcome all of those people doing good things in a non-preferential way. The maximum surface area for luck is what we want to provide.

Why did you choose Shanghai for your first base?

There’s a lot going on in China, and because of the size you end up with specialization accross cities. Shanghai is obviously not the right location for a lot of startups, but as a first step this was the location we selected because it offered the highest potential to a broad number of startups. We also have partners within that ecosystem as well and that has been a helpful thing. Startups going to Shanghai [with Fishburners] may not end up staying in Shanghai, but they can be part of the Fishburners community then figure out what they need to and go to work in the right location for them.

The Shanghai office of Fishburners will launch later this month

Which entrepreneurs will be taking advantage of the new space in Shanghai?

Stay tuned for that announcement. We’ve had a few go over as part of The Next Unicorn TV show. I don’t want to send companies overseas. I’d very much like for Australian startups to have something to offer those markets and have access to those markets, and also provide a really convenient opportunity for anyone who would like to work with the largest community in Australia.

What challenges do Australian startups face entering the Chinese market?

I think it’s understanding the opportunities. The strong areas in Australia at the moment – in term of number of startups addressing them, are big data, IoT, health, education and fintech. They make up 10-12% of startups in Fishburners, but also outside Fishburners [in Australia] according to Startup Muster, which is the biggest survey of startups in Australia. You look at those projects and a lot of them are so applicable to China. For example a smart city initiative in China could benefit from a whole host of technologies developed here and vice versa. Communicating the challenges of China is the biggest problem in allowing them to be solved by people around the world, not just Australia.

Also Australians are terrible at talking about what we do, we’re very humble and there’s a tall poppy syndrome in Australia where anyone who is successful doesn’t want to boast about it. But we’ve got a great environment, we have a huge amount of capital for investment, we’ve got a stable business environment, we’ve got a wonderful education system, we’ve got access to markets nearby that are enormous, we’ve got entrepreneurial tolerance and increasing enthusiasm. Combine all those pieces and you have a great place to incorporate, as well as address a whole bunch of markets that are nearby

Following Uber’s recent China exit, there’s a lot of discussion about what it takes to be a truly successful startup in the Chinese market. What do you think is that crucial element foreign startups need to succeed here?

[Uber] is a fantastic example. It illustrates the need for a local partner. To find someone with experience in that particular market with a reputation that is locally trustworthy and can help open doors for you is easily the most important thing a startup can have entering the market.

Are Australian startups attracting Chinese VC money at the moment?

We’ve run a lot of events where we have tried to connect people and we’re doing more of those to expose people to opportunities without pushing them in any sort of direction. In terms of Chinese investment, we haven’t seem much currently.We’ve had a lot of people come down [to Australia] and say ‘we’d like to pursue something’, but it hasn’t happened, and I think opportunities have been missed as a result. I think making it easier to understand what is happening in Australia is what is really needed to make that happen. Startups still have to get on the plane, go over there and show why it’s worth their attention.

Where do you see the Fishburners and your Chinese operations in five years?

There’s a lot we have to understand that we don’t understand yet. Starting with 50 desks and expanding over time is a great way to start. By 2020 we want to allow over 1000 highly-scalable Australian startups to be created in Fishburner spaces. You couldn’t do that if they are just addressing Australian markets. At some point they have to get on a plane, go over and understand opportunities outside our nice little country here, and this is part of that puzzle piece. Hopefully we can allow Chinese customers and investors to benefit from our startups as well.

Cate is a tech writer. She worked as a journalist in Australia, Mongolia and Myanmar. You can reach her (in Chinese or English) at: @catecadell or

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