Ever wondered how Chinese people watch the Olympics? Well for the first time ever, they’re probably (legally) streaming it on their mobile devices via one of the country’s two biggest internet companies.

China’s state broadcaster CCTV resold the airing right for the Rio 2016 Olympics to Chinese internet giants Tencent and Alisports, the online sports arm of Alibaba, for 100 million yuan ($15 million USD) each. Under the deal, the two internet firms will be able to stream the 17-day Olympic games within the Chinese mainland.

It marks a huge shift in China’s approach to airing international events. The deals represent the first heavyweight sales of Olympic airing rights by the Chinese state to an outside entity, and instead of TV stations, they’re internet companies.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.