Seven years old this month, Weibo, often referred to as the Twitter of China, recorded 126 million daily active users and 282 million monthly active users during their second quarter results released yesterday.

According to CEO Wang Gaofei, Weibo has made some serious gains in the few months since they launched their live streaming service. Unlike other platforms that invite average users to generate content at launch, Weibo’s Yizhibo relies strongly on celebrities and influencers from various industries to drive views, currently only allowing verified accounts to use live streaming.

Few other Chinese live video streaming services are able to do this. Weibo remains the primary social marketing platform for the entertainment and content industries (think Twitter before Instagram and Snapchat). Weibo says they also plumped up the service with a handful of exclusive deals with content and marketing companies.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com