Getting your apps discovered and downloaded is no easy task as the numbers of apps on both iOS and Android platforms are hitting new records.

App store optimization (ASO), which is essentially SEO for mobile apps, is becoming an important step to when it comes to generating traffic to your app.

While ASO tools around the world share similarities in data analysis and data mining features, they vary in how the data is used. Overseas ASO services give priority to keyword selection, keyword recommendation and data analysis, but their Chinese peers focus more on improving app store rankings and providing real-time keywords ranking systems, local industry outlet, ASO Master, pointed out.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.