Douban, China’s most active and influential media review website, is moving into film production.

Read.douban.com (豆瓣阅读), a subsidiary of Douban.com (豆瓣), which focuses on user-generated content, is establishing its first film company, according to an internal memo by CEO Yang Bo released to local media.

“Following a six-month trial, Douban Read is now officially moving into film production,” the memo to staff from Yang reads. “Douban is now making movies.”

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China Film Insider

China Film Insider is a trade publication that reports on the relationship between China’s film industry, Hollywood, and the rest of the world. It is a news website dedicated to bridging the gap of understanding...