“WeChat official accounts can only be helpful for promotion, marketing, and increasing the user base.”

“WeChat is good at promoting your product, and it’s important. These days, what matters is whether the content looks good on your WeChat or not. If you’re doing business in China, then WeChat is the number one social network.

“If it’s a traveling app, then WeChat will be a good platform to post content about the traveling content. If you need an e-commerce function, then you might need a WeChat service account. But what we do is neither of those cases. Also, when you open a WeChat public account, you have to manage it well. So we decided to not use it.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com