Xiaomi unveiled its Mi Robot Vacuum, the latest addition to its smart home product line, as the company continues to drift further away from its core smartphone business toward a diversified internet hardware ecosystem.

True to Xiaomi’s style, the vacuum’s design takes a minimalist approach to buttons and screens, and true to the style of most Chinese hardware makers, the Mi Robot Vacuum sees itself in neck and neck competition with international flagship models, such as Roomba and Botvac, only cheaper.

The Mi Robot Vacuum will cost RMB 1,700 (about $254 USD) several hundred dollars cheaper than its overseas equivalents.

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April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).