China Has Finally Seen Explosive Growth in Short Original Videos

Miaopai, a leading video clip capturing and sharing app in China, claims to have seen daily views surpass 1.7 billion, up from 510 million in late 2015. Daily video uploads have increased from 1 million to 1.5 million in the same period of time.

The app’s growth has been fueled by Weibo, the leading Twitter-like social media and a strategic investor in Miaopai’s parent company Yixia Technology.

Over the past year, Weibo began reporting massive increases in video viewing, seeing a 9.7 times year-over-year increase in video views in the third quarter of 2015. Average daily video views reached 470 million in the first quarter this year and the second quarter saw 235 percent sequential growth.

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