At their 2016 annual partner conference last week, Chinese social and gaming giant Tencent unveiled Entertainment Quotient Plan (EQ Plan), an initiative that makes ways for third-party online content creators on their QQ social platform.

Tencent pledged some RMB1 billion (US$150mn) worth of social marketing and other recourses, hoping to help about one thousand third-party online content creators grow big on the QQ platform over the next three years.

The company expects the EQ Plan is able to fuel a new raft of partnerships in online entertainment content like how their open platform for apps became a dynamic ecosystem. Since opening up their social platforms to third-party app developers five years ago, the company has registered more than 6 million developers and paid out a total of RMB16 billion (about US$240mn) in revenue to developers.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com