Instead of the long-rumored Smartisan T3, China’s fledging phone maker Smartisan Technology took the wraps off the fourth smartphone in its product lineup M1/M1L on Tuesday in a showy press conference held in Shanghai. Together with hardware, the handset vendor also launched a new update for its custom OS.

Like always, rumors and hypes surround Smartisan’s new product has churned up weeks before the official press release. The event gets much local press attention partially because it has been a while for the once high-profile company to make a move, partially because this is a make-or-break point for the Chinese smartphone vendor.

M1 continued its signature minimalist design with aluminum body and seamless strips, which makes it resemble iPhone a lot. Enabled by Android-based Smartisan OS, the smartphone is powered by Qualcomm Snapdragon quad-core 821 processor, which clocks at 2.35GHz, along with Adreno 530 GPU.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.