In case you don’t know, Smartisan is a newbie in Chinese phone manufacture space with only one smartphone in the market before the U1.

It is famous for its interestingly unparalleled motto: ‘the idealism’ or 情怀 in Chinese, which is the trademark gimmick of their fan base. While Xiaomi and other competitors were attracting millions of buyers with high price-performance ratio product, Smartisan’s 2014 crafted flagship T1 was tagged 3000-3500 RMB at launch, and dropped sharply to 1980-2450 RMB after 4 months.

It ended up suffering from a capacity problem. By August 2015, 255,000 T1s were sold, which is a few zeros less than Xiaomi, who resembles a bit more market pragmatism.

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Wang Boyuan

Blogger and translator.