The name of Smartisan may not ring a bell in your mind, but the fledging Chinese phone maker is already four years old and has attracted a large group of artsy youth fans.

However, surviving China’s highly competitive phone market is no easy job. It’s no secret in China’s tech circle that the company has been struggling to stay afloat given the slim sales margin of previous phones, which have won applauds from the design world but failed to register with a broader group of mass users.

The company’s newly launched make-or-break flagship M1 has received lots of positive reviews from the market thanks to improved hardware specs and highly convenient software innovations like the text editing feature Big Bang and drag-and-drop operation One Step.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.