There was no whistle signaling the break or cheer squad prancing on court, but from what everyone is saying, the proverbial Second Half of the Chinese Internet is in full swing.

Niu Wenwen, the founder of Dark Horse, a company that provides consulting training services to entrepreneurs, says the new era has seen substantial paradigm shifts, and marks the ascent of the “Earth Clan” entrepreneurs, while the “Heaven Clan” loses favor.

The “heaven and earth clan” are terms coined by Niu to differentiate between two kinds of entrepreneurs. As the name implies, the Heaven Clan refers to those who have a tendency to have ‘their head in the clouds’– “the have a larger user radius, and they grow exponentially with funding, which is to say that they put their investors before their users, sometimes we call it a ‘2VC’ model. ” Niu says the Heaven Clan types may be better at finding funding  that actually turning a profit, and have more experience in the IT industry than in industrial verticals. “Most of the Nasdaq listed Chinese companies belong to the Heaven Clan, JD.com is a good example–today it’s still not profitable, and to them, providing a different vision, and possibility for a new lifestyle, comes before making money. ”

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April Ma

Based in Beijing, April Ma writes on tech trends and covers startups that may (or may not) be the next BATs. Reach her at April.ma@technode.com or Mafangjing (Wechat).