Getui Pockets $58M D Round To Fuel Customizable Ad Business

Getui, a third-party push notification service provider which celebrates its sixth anniversary this week, announced Monday a 400 million RMB ($58 million USD) D round from several returning investors. The company disclosed that the valuation for this round doubled that for its C round, which the firm has secured in April this year.

The Hangzhou-based startup helps app developers to set up and send notifications to users across iOS, Android and other platforms by leveraging data-driven analysis on customer profiles.

According to data from the company, Getui’s SDK installation totaled 12 billion from 8 billion in April this year with daily active users hitting 750 million. Currently, the service covers 1.6 billion mobile devices and 430,000 app developers.

Together with the funding news, the company rolled out Gexin, a mobile marketing platform that help local brands to engage customers more efficiently with specific demographics of their audiences, including age, gender, country, hobby, consumption habits and social networking features.

The company has formed a pretty clear business model after six years of development. Its services and products mainly fall into two categories: push notification services targeting at developers and big-data driven marketing solutions targeting at businesses partners.

Getui’s rivals include both startup competitor JPush and similar services backed by big Chinese internet companies, such as Tencent (XGPush), Baidu (Cloud Push) and Alibaba (Umeng).