This is the ninth post in our series: Discover Korea’s Tech, where we will talk to a mix of Korean startup entrepreneurs who stood their own ground with their technology, in Korea’s economy notoriously dominated by gigantic companies. Stay tuned over the coming month as we talk to Korean entrepreneurs. You can follow our updates @technodechina for new stories in the series.

Entering a new market, especially one with a different language than yours, is not easy. All of your content needs to be expressed as naturally as possible. Finding the right words and expressions to accurately delivery your brand’s image and message is no easy task. Indeed, no matter how much time is put into crafting your content, fatal mistakes with awkward or incorrect translations are difficult to avoid.

That is exactly the challenge that Twinword hopes to solve by using natural language processing to make optimal language choices.

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mjkim

MJ explores the startup community across a variety of industries. MJ is particularly interested in O2O and Big Data. MJ is based in Shanghai.