Born under the ‘One Child Policy’, the post-90s generation are well known for their free will and inner motivation. Their stickiness to mobile and online has greatly influenced many companies in China. And now, with many of them graduating, how will they affect China’s job market?

“What is important for post-90s is not whether they should work long hours or not, but rather knowing why they work,” Sheng Guo, CEO of Zhaopin says.

According to him, companies need to pay more attention to creating company values and mission in order to motivate their young employees.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com