This post is the second post of “WeChat Is Maturing”. In the previous post, we explained how WeChat is maturing and getting harder to acquire users. In this post, we will give a specific example of a foreign company using other Chinese social network for growth hacking. 

Fashion e-commerce company Fashory made 250,000 RMB (36,000 USD) sales in just one week. With a combination of social networks, this Singaporean startup created buzz on other platforms then drove traffic to WeChat where they converted their audience into customers.

Emmy TEO, CEO, used eight social networks to growth hack her company. Below, she shares some of her secrets.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com