This post is the second post of “WeChat Is Maturing”. In the previous post, we explained how WeChat is maturing and getting harder to acquire users. In this post, we will give a specific example of a foreign company using other Chinese social network for growth hacking.
Fashion e-commerce company Fashory made 250,000 RMB (36,000 USD) sales in just one week. With a combination of social networks, this Singaporean startup created buzz on other platforms then drove traffic to WeChat where they converted their audience into customers.
Emmy TEO, CEO, used eight social networks to growth hack her company. Below, she shares some of her secrets.
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.
Monthly Membership
Yearly Membership
What you get
Full access to all premium content and our full archives
Members'-only newsletters
Preferential access and discounts to all TechNode events
Direct access to the TechNode newsroom
Start your free trial now.
Get instant access to all our premium content, archives, newsletters, and online community.