This post is the first post of “WeChat Is Maturing”. In this post, we will explain how WeChat is maturing and getting harder to acquire users. On our second post, we will give a specific example of a foreign company using other Chinese social network for growth hacking. 

Born on January 21, 2011, WeChat now boasts 846 million monthly active users and is unquestionably the number one platform to consider when entering the China market. However, with slowing user growth, it is quickly becoming a red ocean with companies fighting harder to attract customers.

“WeChat used to be an easy way to acquire users. It’s now much harder to get users to follow a WeChat public account. They are overloaded with great content and spam marketing content. WeChat is maturing,” says William Bao Bean, managing director of Chinacelerator, an accelerator based in Shanghai.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com