This Is How Alibaba Is Using Big Data to Fight Fakes

Alibaba has long been haunted by a controversial reputation as the go-to marketplace for counterfeits and fakes. However, they are now under increasing pressure to clean up.

In their latest anti-counterfeiting initiative, the China’s e-commerce behemoth is drawing upon the big data technologies in the monitoring, tracking, and detection of counterfeit goods and manufacturers offline.

Operation Cloud Sword (云剑行动), led by Zhejiang law enforcement, used information provided by Alibaba to stop 417 counterfeit production groups, including 332 suspects and counterfeit good valued at 1.43 billion RMB (205 million USD).

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