This is the first post of “Weishang Knows Cosmetics”. In this post, we will explain the phenomena of weishang getting influential in the cosmetic sector, largely dominated by overseas cosmetic companies like L’Oreal, Amore Pacific and Shiseido. On our second post, we will give an example of a weishang based in Shanghai conducting marketing and making sales through WeChat.  

Starting a business used to be quite difficult, even in China where making money is an almost spiritual pursuit. However, with the rise of the mobile internet, platforms to create and grow a business significantly lower many barriers. WeChat, with its amazing user base, has proven to be one place where entrepreneurs can be very successful.

Weishang (微商), or micro business, is one feature in WeChat that allows users to sell goods and services to their contacts, advertising them through Moments, the app’s status update function. As cosmetics sector is one of the fastest growing sectors in China, cosmetic weishangs are gaining more traction online.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com