China is a big country with big cities and big roads. Imagine what it must feel like to know that the closest subway station or bus stop is 20-30 minutes away. Imagine getting in your car at 2 pm on a Thursday thinking that the traffic should be okay only to find that traffic definitely isn’t okay. Imagine taking a cab to the nearest supermarket because it would take 30 minutes to walk there.

Welcome to the life of over half the Chinese population.

Usually, when we talk about the last mile problem, we’re referring to connectivity or logistics, i.e. how does an ISP ensure efficient investments to few people? However, for transportation in China, it’s the last 6 kilometers that’s the real problem. That’s exactly the problem that Token Hu, co-founder and head of product at Niu (pronounced “new”), set out to solve.

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John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...