Given the China’s market size, it’s obvious why we see so many foreign startups and expats in China. However, it still might sound a little silly if a business targets non-Chinese in China given the the relatively small population. But if you’re also a non-Chinese living in China, focusing on expat market can actually serve as a smart tactic, because you understand expat’s needs, and it can gradually appeal to the English-speaking Chinese community.

China Classifieds, an expat-founded startup based in Shanghai, won the second prize at the 5th Startup Leadership Program (SLP) demo day held on Saturday, followed by the first winner, Bizbuzz, a global calling network with directory services.

“Between number 1 and number 2 was only a one vote difference, very close. They had a clear problem to solve, and a clear solution for it. They both got traction and clear idea where they want to go,” said Ryan J King, a professor at Fudan University as he announced the winners.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com