This startup wants to bring classifieds to all of China’s expats

Given the China’s market size, it’s obvious why we see so many foreign startups and expats in China. However, it still might sound a little silly if a business targets non-Chinese in China given the the relatively small population. But if you’re also a non-Chinese living in China, focusing on expat market can actually serve as a smart tactic, because you understand expat’s needs, and it can gradually appeal to the English-speaking Chinese community.

China Classifieds, an expat-founded startup based in Shanghai, won the second prize at the 5th Startup Leadership Program (SLP) demo day held on Saturday, followed by the first winner, Bizbuzz, a global calling network with directory services.

“Between number 1 and number 2 was only a one vote difference, very close. They had a clear problem to solve, and a clear solution for it. They both got traction and clear idea where they want to go,” said Ryan J King, a professor at Fudan University as he announced the winners.

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