It’s Valentine’s Day, and never think chocolate is the best and the ultimate present for men. Cosmetics can be a good present for men, at least in South Korea.

On Valentine’s Day, men’s interest in makeup increases rapidly in South Korea, according to the data provided by cosmetics information provider app Bird View (in Korean).

In fact, Korean men are the world’s top per-capita consumers of skincare products, and the grooming industry is worth more than 1 billion USD.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com