How did WeChat win this year’s Spring Festival battle without lifting a finger? According to Tencent’s Penguin Intelligence, it was product design fueled by 4 years of user habituation.

On Feb 15, Tencent’s Penguin Intelligence launched an online course covering recent trends in China’s hongbao wars. With major players such as Alipay, WeChat, and QQ all getting into the mix, there is a lot of activity and innovation as these platforms compete for buzz, market share, and, above all else, habituated users.

For RMB 9.99 (US$ 1.46), users get three classes that serve as an in-depth supplement to their recent report on trends in mobile hongbao services. Covering product design, marketing, and financial services, the course provides an accessible, and digestible (each class is only 15 minutes), information about not only how digital hongbao got to be so popular, but also emerging trends including AR.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

John Artman

John Artman is the Editor in Chief for TechNode, the leading English information source for news and insight into China’s tech and startups, and co-host of the China Tech Talk podcast, a regular discussion...