WeChat now has over 1 billion active monthly users worldwide
WeChat’s monthly active users passed one billion for the first time during this year’s Spring Festival. Tencent CEO Pony Ma revealed the number in an i…
Tag: Hongbao
Chinese New Year takes a step towards fitness, global reach, and steam mops–but it’s still fueled by hongbao
The data is in. Tencent’s WeChat and QQ messaging apps plus Alibaba’s Taobao and affiliate Ant Financial’s Alipay inevitably having huge new digital ho…
688 million people used WeChat hongbao on Chinese New Year’s Eve
688 million people used WeChat hongbao on February 15 (Chinese New Year's Eve) with Chengdu, Chongqing, and Beijing with the fastest hands according to…
WeChat Pay announces “Spring Festival Shake” to win hongbao war
Spring Festival (春节 chunjie) is just 2 days away, and WeChat just announced the launch of "Spring Festival Shake (新春摇摇乐)" promotion. The forthcoming "…
On “I love you” day, WeChat continues to dominate hongbao
WeChat recently released its hongbao data on May 20, China’s unofficial Valentine’s Day, providing us with a glimpse of Chinese enthusiasm towards usin…
[Updated] Mobike jumps on hongbao bandwagon with “Mobike, mo’ money”
Mobike announced yesterday (in Chinese) that their app will now include the option to ride for hongbao (红包 or “red envelopes” in English). Similar to P…
China’s great hongbao war: Why Alipay has always been the real innovator
Editor’s note: This was written by Federico Sferrazza, digital marketing manager at Daxue Consulting, a market research company based in Chin…
Tencent’s Penguin Intelligence launches hongbao course
How did WeChat win this year’s Spring Festival battle without lifting a finger? According to Tencent’s Penguin Intelligence, it was product design fuel…
New WeChat feature shows that Starbucks is no longer a foreign brand
After the stunning success of hongbao (红包 or “lucky money” in English) and the more recent gold gifting, WeChat has partnered with Starbucks to offer c…
WeChat introduces gold hongbao to promote new financial product
WeChat began testing a new lucky money feature during the recent Chinese New Year holiday that enables transfers of gold bullion among users with t…
Tactics to make sure you get your hongbao this Chinese New Year
Editor's note: This article originally appeared on our sister site, TechNode Chinese. If you're working in a Chinese company, then you'd better be pre…
Fun Facts From WeChat’s 2016 Data Report
Editor's note: Tencent revealed its 2016 WeChat Data Report last week, giving a wide array of WeChat statistical data and analysis. Matthew Brennan, CE…