If you’re in a content business, you will understand the hardship of monetizing your content. After growing a strong user base, some Chinese startups have shown that Chinese consumers are willing to pay for content, as highlighted in China Tech Insights’ Trends & Predictions for China’s Tech Industry in 2017.

With the boom of internet celebrities (also known as wanghong, 网红) and we-media, the next community in China will be created around content producers. As top content creators get funding and co-working spaces for content creators are beginning to emerge, this will spur more content creators working on their own in China.

Another trend is that Chinese people are seeking to achieve self-improvement. China Tech Insights’ survey shows that people show interest in personalized consulting and find a genuine need for it, which brought paid consultation service like Zaihang.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com