If you are not a diehard developer who makes it a rule to keep on coding rather than meeting people, you might have at least been to meetups or conferences held in your city. As event organizers require a platform to gather attendees, startups focusing on the events industry have also emerged and grown with the boom of startups.

One-stop platform for event management startup 31 Huiyi announced the acquisition of RMB 40 million ($US 5.83 million) series A+ round of financing on Wednesday, March 1st led by Sharelink Capital, joined by Chuanghehui Investment and Visino Investment. Previously, the company received angel investment from Shanghai-based venture capital iStart and series A round investment by SBCVC.

Established in 2010, 31Huiyi provides cloud-based event registration, promotion, ticketing, and payment. According to the data provided by 31Huiyi, it had more than 30 million registered accounts, including organizations in China and abroad, and has organized more than 100 million meetings and events as of 2016.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com