Chinese outbound travelers totaled 122 million trips, up 4.3% YoY according to China Internet Watch. As Chinese people are very tech-savvy and highly mobile-centric, targeting them on their mobile became an important mission for advertising companies, following the digital footsteps of Chinese tourists to overseas travel destinations.

“Cross-border mobile marketing is predicted to have a strong growth in the coming decades as marketers are desperate to broaden their customer base and revenue streams, rather than solely maintain local markets,” said Victor Wu, CEO at Vpon Big Data Group.

Here are four things you should know about Chinese outbound travelers when conducting cross-border marketing, according to Vpon’s 2016 APAC Mobile Programmatic Advertising Statistics and Trends Report released on March 1st, 2017. This report had divided Chinese people into three groups: Greater China, Taiwan, and Hong Kong.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com