3 successful marketing strategies to win over the new Chinese consumer

Old tricks don’t work anymore. Brands’ advertising ROI in China have been…


4 things cross-border mobile marketers should know about Chinese travelers

Chinese outbound travelers totaled 122 million trips, up 4.3% YoY according to…


[Podcast] China Business Cast 53: Marketing With KOLs in China with Kim Leitzes from ParkLU

Editor's note: A version of this originally appeared on the China Business…


Apple Is 'Tyranny': A Close Look at LeTV's Anti-Apple Campaign [PICTURES]

Nothing says 'look at me' quite like a Chinese tech brand appropriating a…