3 successful marketing strategies to win over the new Chinese consumer
Old tricks don’t work anymore. Brands’ advertising ROI in China have been tumbling down to subzero levels in the past years. What was once the El Dorad…
Tag: marketing
4 things cross-border mobile marketers should know about Chinese travelers
Chinese outbound travelers totaled 122 million trips, up 4.3% YoY according to China Internet Watch. As Chinese people are very tech-savvy and highly m…
[Podcast] China Business Cast 53: Marketing With KOLs in China with Kim Leitzes from ParkLU
Editor's note: A version of this originally appeared on the China Business Cast. China Business Cast is a podcast featuring experienced entrepreneurs a…
Apple Is ‘Tyranny’: A Close Look at LeTV’s Anti-Apple Campaign [PICTURES]
Nothing says 'look at me' quite like a Chinese tech brand appropriating a Hitler cartoon to take a shot at the world's biggest technology company. I…