You won’t need to depend on the navigation anymore because the AR-powered Head-Up Display (HUD) of the car will show you holographic display directions to get to your destination. This will be powered by WayRay, a Swiss developer of a holographic augmented reality technology for internet-connected cars, freshly invested by China’s e-commerce giant Alibaba.

Topping up to its effort made in connected cars in the recent years, Alibaba Group has invested US$ 18 million in WayRay’s series B along with its existing investors, announced on March 14th. With the funding, the Swiss company has entered into a partnership with Banma Technologies to develop a new AR car infotainment system which capable of delivering contextually relevant information to drivers and engaging entertainment for passengers.

“WayRay’s making the windscreen a new medium for information. The futuristic in-car infotainment system is the first to use color holographic technology (they were previously only green). Furthermore, the system provides a smart driving assistant that collects your driving stats and patterns, offering up a gamified system of rewards,” said Mary Lapuk, head of communications at WayRay’s R&D base in Russia told TechNode.

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

What you get

Full access to all premium content and our full archives

Members'-only newsletters

Preferential access and discounts to all TechNode events

Direct access to the TechNode newsroom

Start your free trial now.

Get instant access to all our premium content, archives, newsletters, and online community.

Monthly Membership

Yearly Membership

Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com