Live video streaming is no doubt the new buzz in China. It’s interactive and real-time nature have contributed greatly to the surge, however, virtual gifting, a model that has become as lucrative as gaming, is the real booster that keeps the sustainable development of live-streaming and made it the top trends as it is in China now.

For Dong Huizhi, co-founder and COO of Video++, there’s so much potential in video live streaming right now; virtual gifting is far from being its only commercialization channel.

Dong made this proposition for his startup Video++, an in-video technologies company headquartered in Shanghai. Launched in 2014, Video++ provides an in-video operation system that currently serves 11,135 video platforms with 10.1 billion service requests per month, he introduced.

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Emma Lee

Emma Lee is Shanghai-based tech writer, covering startups and tech happenings in China and Asia in general. We are looking for stories related to tech and China. Reach her at lixin@technode.com.