China’s VR market is expected to expand more than 4-fold in 2017 as more major players enter the industry, according to IDC’s forecasts released in this January. But for those who are not major are going through a VR capital winter, especially hardware makers failing to get investment. Some virtual reality startups, however, have found the right use in the B2B market and are making some good money. Surprisingly, their client includes top tiers like China’s predominant state television broadcaster and comes down to lower tier companies creating low-end consumer goods.

7D Vision Tech, a Beijing-based VR technology and computer graphic provider, is producing content for CCTV (China Central Television). Among RMB 20 million annual sales (US$ 2.9 million) they make, about half is a service fee for filming 360-degree filming for TV stations.

“According to Baofeng’s CEO, there are about 10 million people in China who has a VR headset. They use it to watch sports, music concert and other ceremonies. Wang Fei’s music concert had about 100,000 people. We provided 360-degree filming for other fans who wants to enjoy the concert at home,” Li Xiaobo, VP of 7D Vision Tech told TechNode.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com