Ant Fortune, the investing app of Ant Financial Services Group (Alibaba Group’s finance affiliate), unveiled recently Caifu Hao (财富号 or “Fortune Account” in English) which will allow third-party financial institutions to set up shop inside the app.

The app currently works as a retailer that features and sells selected financial products from its sister companies or third-party financial institutions. With Caifu Hao, third parties will be able to sell their own products to users directly and publish content on the app. The admin dashboard for Caifu Hao owners provides data analysis and customer relation management tools. Ant Fortune will also help push their products to targeted users, according to the company.

The Caifu Hao system is expected to go live in June and the first batch will include several mutual fund companies. It will later open to various financial institutions including banks, insurance companies, and securities firms, according to Ant Financial.

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Tracey Xiang

Tracey Xiang is Beijing, China-based tech writer. Reach her at traceyxiang@gmail.com