Korean startups are doing well. With 49% of YoY growth (233 in 2015, 347 in 2016) in the number of investments and 23% increase (KRW 811.96 Billion in 2015, KRW 1007.8 Billion in 2016) in investment size, the future of the country with over 4,000 startups and 51 million population looks rather optimistic. There was an average of 29 investments per month, with December being the highest (217.4 Billion KRW in total investments), according to the 2016 Korean startup funding report released by Platum, a Korean tech media covering China’s startup scene.

And, in many ways, they have soap operas to thank. Next time you get the chance watch a Korean soap opera or a talk to a Korean soap opera fan, you might get a clue of what startup sector or business will boom up in South Korea.

So this is how much Korean dramas are linked to the top 3 sectors of funding in Korean startups. We summed up the three sectors, which are finance, beauty, and content. Korean soap operas featuring Korean food or Korean traditional medical treatments and medicine helped the sales of local food and medical tours, but their influence in local startups is not so significant at this point.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com