One remark to describe Lolly is, “thank you for not making another IoT product”. Just like your ear plugs, that performs neatly without having to be connected, Lolly, a 3D microphone records sound with full fidelity without having to download an app or to charge it. Founded by Tsinghua University alumni, Lolly, priced at US$ 45, has already raised 70% of its US$ 30,000 Indiegogo crowdfunding goal, with a month left.

“We have seen a lot of Chinese netizens play with live streaming, karaoke and share audio shows, audio streaming their stories using their mobile phones, which provides very limited quality of recording,”CEO at MeloAudio, Powell Li explains “We wanted to come up with a product for better voice recording for B2C consumers, so that more people can enjoy high quality sounds.”

According to 2016 NAMM Global Report, music market size of U.S. and China is US$ 7.1 billion and US$ 1.4 billion respectively. The 59% of top 15 of music products in U.S. were imported from China.

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Eva Yoo

Eva Yoo is Shanghai-based tech writer. Reach her at evayoo@technode.com