Editor’s note: This originally appeared on Analyse Asia, a weekly podcast hosted by Bernard Leong, dedicated to dissecting the pulse of business, technology, and media in Asia. The podcast features guests from Asia’s vibrant tech community.

Navkendar Singh from IDC joined us for an interesting discussion on the coverage of smartphones brands and the impact of the demonetization event in India. We covered the profile of the typical India smartphone user and their usage patterns. We discussed Apple, the Asian OEM brands from China to Korea and local Indian brands and how they are competing in a price sensitive & hyper-competitive Indian market. In the same conversation, we examined the recent demonetisation event in India and its implications for the growth of digital payments across India.

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